Professional training for sales, marketing and leadership

With 30 years of international experience in the industry, we run structured in-house training with a special focus on agriculture and food.

From the first needs analysis to interactive lessons, specialist workshops and support out in the field, we work with you personally every step of the way.

Training for every department

All our programmes can be booked as in-house sessions, either at your premises or somewhere a bit special. We fit around your team, your topic and your calendar.

  • Sales and field sales teams
  • Marketing and product management
  • Managers at every level
  • Newcomers to the industry from other fields

Lots of ways to learn

Sales training conversation at a meeting table

In-house certificate course

Our Sales Excellence programme teaches structured methods for customer analysis, sales conversations and entrepreneurial thinking. It strengthens teams and individuals alike, brings clarity to the sales process and delivers results that last.

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Personal mentoring conversation

Mentoring programmes

We work closely and in complete confidence with career starters, specialists and managers. Together we develop working style, leadership and strategic thinking, and make sure your resources go where they count.

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Participants at a specialist workshop

Specialist courses and workshops

In workshops on topics like sustainable supply chains, crisis management, start-ups and non-profits, teams work out practical answers to real challenges and find their bearings when things get complicated.

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Handelskolleg seminar in Kiel

Seminars in Kiel

Practical know-how and fresh ideas on sales, leadership, responsibility, sustainability and crisis management. Short, useful and ready to put into practice. Just ask us about upcoming dates.

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What the textbooks leave out

Michael Spandern teaching

Teaching, not coaching

We teach proven sales methods that work whether or not you are a born salesperson.

This isn't about smoothing out strengths and weaknesses or “motivating” people with pep talks. It's about processes that work and keep the customer at the centre.

That's how you build a professional sales organisation.

Team on a field walk

Theory is great when it works in practice

That's why we work with you in person and stay in touch for the long run. From proven models and 30 years in the industry, we pick whatever works best for your situation.

And when we keep raising the bar together, we're ready for whatever comes next.

A conversation in a relaxed atmosphere

We take the pressure off

In a world of constant self-optimisation and pressure to perform, we'd rather talk about systems that work for everyone. That's motivating, saves energy and gets results. We show you how to handle structures in the market, with customers, inside your company and in your own working day.

That's also why our courses take place in person, face to face.

How we work together

  1. EnquiryTell us what you need, how big your team is and which topic you have in mind.
  2. PlanningWe suggest a format and agree on content, duration and dates.
  3. DeliveryWe come to you, with follow-up and individual support if you'd like.