Training
Sales training for agriculture and food
We teach proven methods that align sales, product management and marketing with the market. Everything is designed to be used straight away in your daily work.
- Understand customers and markets properly
- Win business partners and keep them
- Take ownership
Step by step
Our course is made up of modules that last one or two working days each. We spread them across the year and round things off with a short assignment. The modules build on each other, but you can also book them individually.
Everyone who completes the full course receives the Handelskolleg Sales Excellence certificate.
Modules
Module 1 · Essentials
Sales structures
Classify customers correctly, make the most of their potential and keep a firm grip on the sales process.
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Module 2 · Advanced
Customer dialogue
We focus on relationships with business partners: trust, potential and processes.
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Module 3 · Master class
Thinking like an entrepreneur
Capacity, potential, planning, culture and structure. This is how you take ownership.
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The result
After the course, teams work in a more structured and focused way. Decisions get clearer, customer contact more confident and processes more efficient. Teams also get better at spotting opportunities, building stable relationships and securing lasting results.
A team that works like this saves energy and keeps itself motivated. For the long haul.
How we work
Our training is practical, interactive and built to be easy to apply. We transfer content to your everyday work, try it out and put it to use right away. Every format is tailored to your company and your corner of the industry.
If you like, we add specialist workshops, one to one mentoring or support out in the market, right up to joint customer visits.
Not sure yet?
New clients can try a free taster session, either as an afternoon together or as a short keynote talk.
Request a taster session